Available for freelance & remote
I'm Rowee — a senior full-stack developer with 20 years of shipping. I take a product from a rough brief to a running platform on my own, or slide into your team as a remote full-stack engineer. If it runs on the web, I've built it.
- 20+
- Years of professional development
- Full-Stack
- Frontend · backend · deployment
- WordPress
- Core specialist stack
- End-to-End
- Brief to launched product
Sectors I've built for
- Hospitality
- Restaurants
- Finance
- Construction
- Tourism
- Medical
- Energy
- Stone
01/ Why work with me
One senior developer, from brief to production.
Rowee · Luo Hui
Independent full-stack developer & UI designer · one-person studio in China
Great web products start with understanding the problem before writing a line of code. Every platform has constraints worth respecting, and every design and technical decision should serve the people who use it. Good engineering is thoughtful: it ships on time, stays maintainable, and holds up after launch. That's why I start every project by asking questions and listening first.
- 2005
- Building for the web since
- Solo
- One owner from brief to launch
- Remote
- Async-first, across time zones
- EN / CN
- Bilingual delivery
02/ How we'll work together
A conversation first. Then a plan.
Direct communication, honest questions, and one person accountable for the result.
Every project begins with a conversation. I want to learn about your product, your team, your users, and the outcomes you want to achieve. The more I understand the constraints you're working under, the better I can shape a solution that fits your product and business.
Throughout our collaboration, you communicate directly with me. There are no layers of approval between us, so decisions can move quickly and conversations stay focused. I'll ask tough questions and challenge assumptions when needed, but I'll always explain the reasoning behind every design and technical choice we make.
We build on honest dialogue and a shared vision. At the end, you get a working product designed, coded and shipped by the person you've been talking to.
03/ What I do
I design, build and ship web platforms end to end.
Most projects combine two or more of these. The scope follows your business, not a package.
- 01
Custom website UI design and full-stack development for brands and products
- 02
Internal business web systems, dashboards and custom workflow tools
- 03
Website rebuilds, performance optimization and technical upgrades
- 04
Remote full-stack engineering support for product teams
I don't use pre-made templates for custom projects. Every interface and codebase is built to match your product requirements and business logic. I handle design, development, deployment and basic post-launch support in one continuous workflow.
See services and process04/ Selected work
Selected projects, documented end to end.
Custom websites and internal web systems I have designed and built for companies and product teams. Each case study covers the client challenge, design decisions, technical implementation and final outcome.
Hospitality2024Luxury Mountain Resort Website
A photography-led site for a boutique mountain resort — rooms, facilities and reservations carried in one calm, continuous scroll.
View case study
Restaurant2024Alaska Steakhouse Website
A bold, food-first restaurant site that turns the menu into an invitation and keeps reservations one tap away.
View case study
Financial Services2023Financial Advisory Website
A direct, trust-building site for a financial advisory firm — services, packages and proof points in a single scroll.
View case study
Corporate2023Construction & Software Company Website
One coherent web presence for a company that builds websites and custom software — services, proof and a quote form in one flow.
View case study
Cultural Tourism2024Jinli Ancient Street Website
A Chinese cultural tourism site for Jinli Ancient Street in Chengdu — heritage storytelling, a guide map and a visual language drawn from lantern-lit nights and Sichuan opera.
View case study
Medical Devices2026UninTech Medical Device Website
A corporate site for a spinal endoscopy medical device group — product architecture, academic events and company news inside a clinical, deep-blue visual system.
View case study
Medical Devices2026SpineDrive Product Page
A product detail page for a surgical drill system — spec-heavy copy made scannable through layered teal bands, product renders and a single conversion path.
View case study
Renewable Energy2026Chuanneng New Energy Website
A corporate site for a Sichuan geothermal and renewable energy developer — the full geothermal life cycle turned into one service story, with a bilingual visual system and a dedicated contact page.
View case study
Exhibition Services2025Exhibition Services Company Website
A corporate site for an exhibition design and production company — the full exhibition service range, scale and case work carried in one confident, image-led scroll.
View case study
Stone Industry2014Everloong Stone Website
A corporate site for a Sichuan white marble producer — quarry story, product catalog and virtual mine held together by a diamond-cut image system and a single green accent.
View case study
Available for freelance & remote
Have a project in mind?
Tell me about your project, your team and the challenge you want to solve. I will reply with an honest scope outline, a fixed estimate, and the trade-offs involved.