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Case studyFinancial advisory firm

Financial Advisory Website

  • Financial Services
  • Brand Website
  • UI Design
Client
Financial advisory firm
Year
2023
My role
End to end

Client

A financial advisory firm offering stock, fund and futures advisory services to individual and business clients.

Challenge

Financial buyers scan for credibility before they read a word. The brief was to replace a generic corporate layout with something confident enough to hold attention, while keeping the service offer and pricing packages immediately legible.

My role

  • Visual direction and color system
  • Service and package comparison layouts
  • Responsive UI design
  • Content hierarchy and call-to-action design

Solution

A saturated orange sets the tone and separates the page into clear acts: an image-led hero, four service differentiators, a three-tier package comparison, and a credibility band with firm experience.

Packages are laid out as equal cards with a single highlighted price, so visitors compare tiers without opening a second page. Supporting copy is deliberately short; the page relies on contrast, whitespace and rhythm rather than dense paragraphs.

The preview below covers the page through the data summary; the contact section is omitted.

Financial advisory website — full page design

Tech stack

Design system, responsive layout grid, data-dense card layouts, form UX.

Live preview

The full-page design is shown above. A walkthrough of the original build is available on request.